Lauren Arcache

Social Media and Content Marketing Specialist

THE STORY SO FAR…

Freelance Social Media + Content Specialist (Oct '16 - Present)

Helping companies define, implement and iterate content and social media strategies.

Please see 'Offer' to consult full list of services available and 'Clients' for a list of brands and agencies I have worked with. 

Editorial and Social Media Director at Wheretoget (Feb ’16 - Oct '16) 

In charge of the development and implementation of an editorial and social media strategy at Wheretoget with the objective of branding and traffic growth.

  • Developing and implementing a multi-platform marketing strategy including social (paid and organic), SEO, CRM and offline

  • Defining an editorial planning, creating, coordinating and editing multi-media content

  • Hiring and training an in-house and freelance editorial team of nine

  • Monitoring, reporting and analysis across all channels

Social Media Manager at Proximity BBDO Paris (Aug ’15 - Jan ’16)

  • Developed global social media strategies for all accounts

  • Led the creation of always-on multi-media content adapted to all social channels

  • Monitored and reported on KPIs and metrics

  • Developed strategies for one-off activations aimed at driving brand awareness and branding

Clients: Procter & Gamble Prestige Beauty, LVMH Wines & Spirits

Global Social Media Manager at Vinted (May ’14 - Aug ’15)

  • Developed an omni-channel content marketing strategy, implementable across seven markets

  • Used data to determine content to drive sales

  • Determined and coordinated the creation of content for various channels (CRM, social,product)

  • Used in-house and external tools to analyse and report on KPIs and metrics

  • Established and maintained relationships with brand ambassadors and influencers in the field

UK Marketing Manager at Vinted (Mar ’14 - May ’14)

  • Developed a social media strategy focused on engaging and growing an online community

  • Coordinated with the other internal teams, locally and internationally, in order to achieve marketing goals

  • Created useful and high quality content to be shared across all social media channels

  • Used in-product channels to build strong relationships between the brand and the community

International Development Associate at FashionNetwork.com (Oct ’12 - Mar ’14)

  • Coordinated, translated, edited and published daily news content across 45 markets

  • Managed international native advertising contracts

  • Attended industry trade shows globally to promote services and establish contracts

  • Established and maintained partnerships with other key industry players